Microsoft is company that originally specializes in software.Their goal is to have their product in every home, hence their original mission statement "A PC in every household."   Basically the company believes that their products are top notch within the market and can provide the most dependable products. Microsoft constantly find innovative programs for PCs creating a product competitive advantage.  However they are in competition with apple which has a huge slice of the computer software market.  Microsoft over strategic goal is making software products that are easier to see, hear, and use.  Their marketing mixes can be defined in the 4 goals

• Acessability to their products
• Leadership and Awarness
• Innovation
• Collaboration

Acessability to their products would be the location in which they plan on selling thier products. In addition Microsoft goal is to make the product more accessable to the potential customer.

Leadership and Awarness which is microsoft doing research and development in order to lead in the technology market. Through this goal they help promote their products as well as build thier image.

Innovation is the process in which they find more way to make their technology more a more easier and enjoyable experience then the last.

Microsoft collaborates with other organiztions to further the progress of accesiablity.  Thus making more of a market impact.

Microsoft's mission statement and History

"At Microsoft, our mission and values are to help people and businesses throughout the world to realize their full potential."

             Microsoft.... a company that was on of the most innovative, ingenue, and futuristic of its time grew to be a basic necessity in our decade. During the 1970's and down people relied on type writers, microcomputers and carbon paper to for documents.  However, with the help of Microsoft the world was able to reach a new age in technology.  In 1975 Bill Gates and Paul Allen made a partnership and created Microsoft. From then Microsoft worked to improving their computers over the years.  In July 1980 Microsoft teamed up with IBM and began to Computer Hardware and programs such as word processor.  In addition they also Microsoft came up with MS-DOS (Microsoft Disk Operation System) and made new characters on the keyboard such as the Backlash (/) key.
            Microsoft first program was code named interface Manager and was being considered for the final name, but the owners thought it better to be called windows.  They thought it best described the boxes or computing windows which describe the basic function of their new system.  In 1983 Windows 1.0 is announced to the public, however takes a little longer to develop.  There were skeptics who called it vaporware.  The initial announcement was in November 20,1985.  The new programs became successful stuff like scroll bars and dialogue boxes, notes ,calender,clocks, and other programs that help your day to day. As the years went on Microsoft soft started creating new software and hardware for PCs in order to advance the quality of computers.  For Example in December 9,1987 Microsoft released Windows 2.0 with a desktop  icon and expanded memory, and in 1990-1994 Windows 3.0  increased virtual memory and made other adjustments such programs running faster. Windows 3.0 was the most widely used operational system yet, they sold 10 million copies in the first 2 years.  Microsoft also released the 3.0NT which was a program with a business platform that supported engineering and scientific programs.
      In the 1990's he age of the internet sprung into existence.  So when Windows95 came into existence it has new multimedia features and it was the first program to have a internet plugin.  It sold at a record 7 million copies in 1 week. In addition in the summer of 1995 Microsoft came up with their first web browser internet explorer. Thus popularity grew.  During this era there mission statement was " A PC in every household and every home".  They achieved this goal thus made their products more innovative and improved them over the years.  From Windows 98 -2000 the programs became more popular and more of a necessity as the year went on. Thus Windows XP and Vista soon became of the most popular brands in the world.